Top 5 Apparel Apps Performance on Unified Platform in Argentina for Q4 2023

In Q4 2023, the top 5 apparel apps in Argentina exhibited diverse trends in downloads and weekly active users. Here's a breakdown of their performance:

adidas: Shop Shoes & Clothing saw a peak in downloads at 20.2K during the week of October 30, with a gradual decline towards the end of the quarter, finishing at 8.2K in the final week of December. The app's weekly active users showed a significant rise, peaking at 500K during the week of November 20, before settling at 344K by the end of the quarter.

SHEIN - Shopping Online experienced steady download numbers, with a notable increase to 13.8K in the last week of December. Weekly active users for SHEIN rose to 190K by the end of the quarter, indicating consistent user engagement.

LightInTheBox had a fluctuating download trend, starting at 21.1K in late September and dropping to 1.5K by the end of December. Weekly active users also saw a decline, beginning at 24.1K and ending at 6.5K over the quarter.

ZARA maintained a relatively stable download rate, peaking at 4K in the last week of December. The app's weekly active users showed a slight increase towards the end of the quarter, reaching nearly 20K.

FARFETCH - Shop Luxury Fashion had varying download figures, with a peak of 4K in mid-November and a dip to 972 by mid-December. Weekly active users showed growth, peaking at 5.5K in mid-November and ending the quarter at 3.2K.

These insights are derived from Sensor Tower's data, offering a comprehensive view of the leading apparel apps' performance in Argentina. For more detailed analytics and trends, visit Sensor Tower.