Top 5 Apparel Apps Performance on Unified Platform in Africa Q4 2023

In Q4 2023, the top 5 apparel applications in Africa showcased varying trends in downloads, active users, and revenue. This analysis, powered by Sensor Tower, provides a comprehensive look at the performance of these leading apps in the region.

SHEIN - Shopping Online saw a consistent decline in weekly downloads, starting from around 536K in late September and dropping to approximately 134K by the end of December. Despite this, the app maintained a robust number of weekly active users, fluctuating around the 1.8M mark throughout the quarter.

DeFacto - Clothing & Shopping experienced a peak in weekly downloads in mid-October with about 103K downloads but saw a significant decline to roughly 11K by the end of December. The weekly active users for DeFacto also showed a gradual decrease from around 224K in September to about 241K in December.

adidas: Shop Shoes & Clothing had a notable increase in weekly downloads, peaking at approximately 84K in late November. Active users also saw an upward trend, reaching around 165K in the same period before stabilizing at around 110K by the end of the quarter.

ZARA maintained steady weekly downloads, ranging from 13K to 28K throughout the quarter, with a peak in late November. The app's weekly active users remained relatively stable, hovering around 150K for most of the quarter.

MyRunway SA Fashion Shopping showed a significant spike in weekly downloads in late November, reaching nearly 30K, but experienced a sharp decline to around 5K by the end of December. The app's weekly active users peaked at about 73K in late November before decreasing to approximately 50K by the end of the quarter.

For more insights and detailed analytics, visit Sensor Tower.