Q4 2023 Performance of Top Utilities Apps on iOS in Brazil

As we close the books on the fourth quarter of 2023, a look at the Utilities category on the iOS platform in Brazil reveals some interesting trends among the top applications. Data provided by Sensor Tower offers us a glimpse into the performance of these apps in terms of downloads and weekly active users.

gov.br

gov.br showed a fluctuating download trend, peaking at 275K in mid-October and then dipping to around 115K by the end of December. The weekly active users witnessed a high of 652K in late October, eventually decreasing to 436K by the quarter's end.

Google

Next, Google's app downloads varied, reaching their zenith at approximately 252K in the last week of November, followed by a descent to 113K by Christmas. The app maintained a steady base of weekly active users, hovering around 1.3M throughout the quarter.

Google Chrome

Google Chrome experienced a similar pattern in downloads, with a high of over 111K in late November, then tapering off to 78K towards the end of December. The weekly active users remained consistent, with a slight dip, starting at approximately 2.8M and ending the quarter with 2.76M.

Carteira de Trabalho Digital

The Carteira de Trabalho Digital app showed an up-and-down download trend, with a notable peak of 92K in early December and a decline to around 89K by the quarter's final week. Weekly active users saw a peak of 716K in late November, followed by a decrease to 602K by the end of December.

Carteira Digital de Trânsito

Lastly, Carteira Digital de Trânsito observed its highest downloads at 93K in early December, decreasing to 68K by the year's end. Meanwhile, the weekly active users reached over 1M in early December, then slightly dropped to just over 1M by the close of the quarter.

These figures showcase the dynamic nature of app usage and popularity in the Utilities category on the iOS platform in Brazil. For more detailed insights and data, Sensor Tower remains a valuable resource for understanding app performance and trends.