Top 5 Travel Apps on iOS in Bulgaria for Q4 2023

In Q4 2023, the top 5 travel apps on the iOS platform in Bulgaria showcased varying trends in downloads and active users. Here’s a detailed look at their performance based on Sensor Tower data.

EKO Smile Bulgaria saw its weekly downloads peak at 4.7K in early October, followed by a general decline to around 1K by the end of December. This new app, released in mid-October 2023, had a notable debut but experienced a steady drop in user acquisition as the quarter progressed.

TaxiMe Client had a consistent download rate throughout the quarter, with weekly downloads ranging from approximately 700 to 1.8K. The app saw a significant spike reaching 1.8K downloads in mid-December, showing a strong finish for the year.

OMV MyStation в България experienced a gradual decline in weekly downloads, starting at around 1.3K in early October and decreasing to 860 by the end of December. The app maintained a steady flow of new users, despite the downward trend.

Booking.com: Hotels & Travel had a stable performance in weekly downloads, fluctuating between 850 and 1.2K. The app also maintained a strong active user base, with weekly active users increasing from 17.2K in late September to 18.3K by the end of December.

Finally, Yellow! showed a varied download pattern, starting at 760 and peaking at 1.6K in mid-December. The app's performance indicates a resurgence in user interest towards the end of the quarter.

These insights highlight the dynamic nature of the travel app market in Bulgaria. For more detailed analytics and insights, visit Sensor Tower.