Top 5 Shopping Apps on iOS in South Africa - Q4 2023

During Q4 2023, the top five shopping apps on iOS in South Africa exhibited diverse trends in weekly downloads and active users, as revealed by Sensor Tower data.

SHEIN - Shopping Online saw a varied pattern in weekly downloads, peaking at around 26K in late October and dropping to approximately 10K by mid-December. Active users for SHEIN fluctuated, starting at 178K in late September, reaching a high of 209K at the end of October, and closing the quarter at 176K.

bash™ experienced a significant increase in weekly downloads, especially mid-November with a peak of 20.7K, before tapering off to around 6.9K by the end of December. Active users saw a steady rise from 79.4K in late September to 95.3K in late November, ending the quarter at 89.3K.

Takealot - Mobile Shopping App maintained stable weekly downloads with a notable surge to 12K in mid-November. Active users also showed a positive trend, starting at 101K in late September, peaking at 127K in mid-November, and concluding the quarter at 107K.

Checkers Sixty60 had relatively stable weekly downloads with a peak of 7.3K in mid-November. Active users remained consistent throughout the quarter, averaging around 60K, with a slight increase to 63K in mid-November.

MyRunway SA Fashion Shopping showed variability in weekly downloads, peaking at 7.5K in mid-November and dropping to 1.7K by the end of December. Active users data was not provided for this period.

For more detailed insights and further data analysis, visit Sensor Tower.