AI Insights · Timothy · January 2024
Q4 2023 Performance of Top iOS Shopping Apps in the US
An analysis of the top 5 shopping apps on the iOS platform in the United States for Q4 2023 reveals their download and user engagement trends. Detailed insights are provided by Sensor Tower.
As the final quarter of 2023 drew to a close, the performance of the top shopping applications on the iOS platform in the United States presented noteworthy trends in user engagement and downloads. Sensor Tower provides a comprehensive look into how these apps fared during this period.
Starting with Temu: Shop Like a Billionaire, the app experienced fluctuations in downloads, peaking at 1.29M in the week of November 20 but saw a dip to 967K in mid-December. Weekly active users showed resilience with numbers ranging from 13.3M to nearly 15M, indicating a strong user base throughout the quarter.
SHEIN - Shopping Online observed a gradual decline in downloads from 407K at the start of the quarter to 244K by mid-December, but a slight rebound to 327K was seen in the last week. The app’s weekly active users also saw a downward trend, starting at almost 14M and closing the quarter at around 11.7M.
Amazon Shopping maintained steady download numbers with a notable increase from 320K to 407K in the last week of December. The weekly active users for Amazon Shopping remained impressively high, starting at over 36M and peaking at over 41M in the week of November 20, before slightly decreasing to just under 40M by the end of the quarter.
Capital One Shopping: Save Now saw an initial surge in downloads reaching 441K in the first week of October but experienced a decline to 151K by the end of December. Its weekly active users mirrored this trend, peaking at 383K in early November and falling to 188K by the quarter’s end.
Lastly, Walmart: Shopping & Savings demonstrated consistency in downloads, with a spike to 517K during the week of November 20. The app's weekly active users showed growth in the quarter, starting at 4.5M and reaching a high of 5.5M in the same week, before ending the quarter with over 5M active users.
For more detailed insights and data trends, Sensor Tower's full analysis is available, providing a deeper understanding of the shopping app landscape on the iOS platform in the US market.
