Top 5 Shopping Apps on iOS in Turkey in Q4 2023

In the fourth quarter of 2023, the top five shopping apps on iOS in Turkey—Trendyol: Fashion & Trends, Turkcell, ZARA, DeFacto - Clothing & Shopping, and Amazon Shopping—displayed diverse trends in downloads and active users.

Trendyol: Fashion & Trends experienced fluctuating download numbers, starting at around 78K in late September and peaking at 106K in the week of November 6. Weekly active users saw a slight decline from approximately 5.5M at the beginning of the quarter to 5.3M by the end of December.

Turkcell had a notable spike in downloads, reaching 101K in the week of October 23. However, downloads varied throughout the quarter, ending with around 34K in the final week of December. The app's weekly active users remained relatively stable, fluctuating between 2.8M and 3.4M.

ZARA showed a significant increase in downloads in mid-November, peaking at 216K in the week of November 20. This was mirrored by a rise in weekly active users, which reached a high of 309K in the same week. However, both metrics saw a decrease towards the end of the quarter.

DeFacto - Clothing & Shopping experienced a steady number of downloads, with a peak of 49K in the week of October 9. Active users also saw an upward trend, peaking at 164K in the week of November 20, before declining to around 98K by the end of December.

Amazon Shopping maintained a consistent download rate, with a peak of 49K in mid-November. Weekly active users also saw growth, reaching a high of 394K in the week of November 13 and stabilizing at around 331K by the end of December.

For more detailed insights and data, visit Sensor Tower.