Top 5 Shopping Apps Performance on iOS in Tunisia, Q4 2023

In the fourth quarter of 2023, the top shopping apps on iOS in Tunisia showed varied performance in terms of weekly downloads and active users, according to Sensor Tower data. Here’s a closer look at how each app fared:

SHEIN - Shopping Online saw a fluctuating trend in weekly downloads, starting at around 1.2K in late September and peaking at approximately 1.6K in mid-November. The app's active users also showed a positive trend, increasing from 10.3K in late September to 11.8K by mid-December.

Alibaba.com experienced a relatively stable download rate, with numbers hovering around 900 downloads per week and a slight peak at 1K in mid-November. Active users remained fairly consistent, starting at 11.8K in late September and reaching about 12.5K by mid-December.

Temu: Shop Like a Billionaire showed a steady increase in weekly downloads, reaching a high of 847 in late November before tapering off. The active user base grew from 1.7K in early October to 2.5K by late December, indicating a growing user engagement over the quarter.

FARFETCH - Shop Luxury Fashion had a notable spike in weekly downloads, peaking at 928 in late November before declining. Active users mirrored this trend, with a significant increase in early November to 1K, followed by a gradual decline to around 650 by late December.

Jumia Online Shopping displayed a consistent increase in weekly downloads, peaking at 669 in late November. The active user count also saw a rise, starting at 6K in late September and increasing to 7.7K by mid-November, before slightly declining towards the end of December.

These insights highlight the dynamic nature of the shopping app market in Tunisia. For more detailed analytics and trends, visit Sensor Tower.