AI Insights · Timothy · January 2024
Top 5 Shopping Apps on iOS in South America Q4 2023
Discover the performance trends of the top 5 shopping apps on iOS in South America during Q4 2023, including download rates and active user numbers.
The last quarter of 2023 saw significant activity among the top shopping apps on iOS in South America. Here’s a closer look at the performance of the top 5 apps based on data from Sensor Tower.
Mercado Libre: Compras Online maintained a strong presence, with weekly downloads peaking at around 267K in the week of November 20. The app experienced fluctuations, with downloads dipping to approximately 98K in the last week of October. Weekly active users showed a steady climb from 5.2M at the start of the quarter to nearly 5.9M in the week of November 20, before settling at about 5.3M by the end of December.
Shopee Brasil - Frete Zero exhibited an upward trend in downloads, reaching a high of 193K in the final week of October. Although there was a slight decline towards the end of the quarter, with downloads at around 99K in the last week of December, the app sustained a robust user base. Active users peaked at about 4.3M in the week of November 20 and remained relatively stable at around 3.9M by year-end.
SHEIN - Shopping Online also performed well, with its highest weekly downloads hitting 193K in the last week of October. The app saw a gradual decrease in downloads towards the end of the quarter, finishing with approximately 104K in the last week of December. Active users for SHEIN started strong at around 4.5M and experienced a steady decline, ending the quarter at roughly 3.6M.
Magalu: compras com descontos saw notable spikes in downloads, especially in mid-November, peaking at about 271K. However, the app's download rate dropped to around 68K by the end of December. Active users showed a significant increase, reaching nearly 1M in the week of November 20, before stabilizing at around 725K towards the end of the quarter.
Amazon Shopping demonstrated consistent performance with a notable peak in downloads, reaching about 223K in the week of November 20. The app's downloads showed a minor decline towards the end of December, settling at around 71K. Weekly active users for Amazon Shopping rose from approximately 1.5M at the beginning of the quarter to a peak of 1.9M in the week of November 20, ending the quarter at around 1.6M.
These insights highlight the dynamic nature of the shopping app market in South America. For more detailed insights and data, visit Sensor Tower.
