AI Insights · Timothy · January 2024
Top 5 iOS Shopping Apps in Sweden Q4 2023
An overview of the performance of the top five iOS shopping apps in Sweden during the fourth quarter of 2023, based on data from Sensor Tower.
In the fourth quarter of 2023, the top five iOS shopping apps in Sweden exhibited varied trends in downloads and weekly active users, according to data from Sensor Tower.
Temu: Shop Like a Billionaire saw a mix of fluctuations in its downloads and weekly active users. Downloads peaked at approximately 58K during the week of November 20, with the lowest point at around 20K in mid-December. Weekly active users showed an upward trend, reaching around 369K in the final week of December.
Vinted: Sell vintage clothes experienced a steady decline in downloads throughout the quarter, starting at about 22K in late September and dropping to around 7K by the end of December. However, weekly active users remained relatively stable, peaking at approximately 134K in late October and ending the quarter at around 121K.
Lidl Plus had a notable increase in downloads, particularly in early December with a peak of around 14K. Weekly active users also showed a steady performance, reaching about 83K in mid-December before dropping to around 69K by the end of the month.
IKEA had a consistent performance in both downloads and weekly active users. Downloads peaked at approximately 7K in mid-November, while weekly active users saw a gradual increase, ending the quarter at around 25K.
SHEIN - Shopping Online faced a decline in downloads, starting at about 5K in late September and dropping to around 3K by mid-December. Weekly active users also saw a downward trend, decreasing from around 299K in late September to approximately 242K by mid-December, before rebounding slightly to 259K at the end of the month.
For more detailed insights and analysis, visit Sensor Tower.