AI Insights · Timothy · January 2024
Top 5 Shopping Apps on iOS in Sweden Q4 2023
In the fourth quarter of 2023, the top five shopping apps on iOS in Sweden showcased varying trends in downloads and active users, with significant engagement for some.
In the fourth quarter of 2023, the top five shopping apps on iOS in Sweden demonstrated diverse performance metrics, as tracked by Sensor Tower. Here’s a closer look at the trends in downloads and active users for these leading apps.
Temu: Shop Like a Billionaire experienced notable fluctuations in weekly downloads, peaking at around 58K in the week of November 20. However, by mid-December, downloads had dropped to approximately 20K. The app’s weekly active users also showed a general upward trend, culminating at nearly 370K in the final week of December.
Vinted: Sell vintage clothes saw its weekly downloads peak at about 28K in late October before declining to just over 7K by the end of December. Despite this, the app maintained a steady number of active users, reaching a high of around 135K in late October and finishing the quarter at approximately 121K.
Klarna | Shop now. Pay later. showed consistent performance with its downloads increasing significantly to about 17K in the week of November 20. Active users for Klarna remained robust throughout the quarter, peaking at around 344K in late November.
Lidl Plus had an impressive spike in downloads, hitting a high of approximately 14K in early December. However, active users saw a slight dip towards the end of the quarter, from around 83K in mid-December to nearly 70K by the end.
Sellpy - Shop Second Hand exhibited a gradual decline in downloads, from about 9.6K in late September to around 4.3K by the end of December. Nevertheless, active user numbers remained relatively stable, ending the quarter at roughly 82K.
These insights reveal the dynamic nature of user engagement and downloads for the top shopping apps in Sweden on iOS. For more detailed analytics and insights, visit Sensor Tower.