Top 5 Shopping Apps on iOS in Romania: Q4 2023 Performance

In the fourth quarter of 2023, the top five shopping apps on iOS in Romania demonstrated diverse performance trends. Here’s a closer look at their downloads, weekly active users, and revenue metrics, as reported by Sensor Tower.

Temu: Shop Like a Billionaire saw a consistent increase in downloads, starting at approximately 26.4K in late September and peaking at around 34.2K in the week of November 20. Active users followed a similar upward trajectory, beginning at 64.9K and reaching 123.7K by the end of December.

ABOUT YOU Outlet experienced fluctuating download numbers, peaking at 22.5K mid-October before dropping to 7.9K by the end of December. The active user base mirrored this pattern, starting at 38.9K and peaking at 45.9K in late October, before settling at 33.5K in the final week of December.

SHEIN - Shopping Online showed a steady increase in downloads, starting at 11K in late September and peaking at 17.7K in mid-November. Active users fluctuated throughout the quarter, starting at 140.4K and closing at 120.3K by the end of December.

Vinted: Sell vintage clothes had a varied performance. Downloads peaked at 20.1K in the week of November 20, before declining to 5.1K by the end of December. Active users increased from 76.1K in late September to a high of 107.1K in late November, closing at 86.2K in the final week of December.

SEPHORA - Maquillage, Parfum displayed a mixed trend in downloads, peaking at 15K in early November before dropping to 4.5K by the end of December. Active users rose from 14.1K in late September to a peak of 24.3K in early November, ending the quarter at 15.7K.

This data highlights the dynamic nature of user engagement and download trends in the shopping app category. For further insights, visit Sensor Tower.