Top 5 Shopping Apps on iOS in New Zealand Q4 2023

The fourth quarter of 2023 saw interesting trends among the top shopping apps in New Zealand on the iOS platform. Here’s a detailed look at the performance of the leading apps, based on data from Sensor Tower.

Temu: Shop Like a Billionaire experienced a strong upward trend in weekly downloads. Starting at 7.3K in the final week of September, downloads peaked at around 16.4K by the end of December. Active users also saw a steady increase, growing from approximately 99.4K to 146.9K over the same period.

The Warehouse - Shop and Save saw a significant spike in downloads in early November, reaching 8.2K, but subsequently experienced a decline, ending the year at around 2.5K downloads per week. Active users followed a similar pattern, peaking at 34.3K in early November and settling at approximately 26.5K by the end of December.

SHEIN - Shopping Online maintained a relatively stable download rate throughout the quarter, with a slight increase towards the end, peaking at 4K downloads in the last week of December. Active user numbers remained consistent, fluctuating around the 54K mark, with a slight dip mid-quarter before recovering.

Shop: All your favorite brands showed a gradual increase in weekly downloads, reaching a peak of 3.3K in early December before slightly dipping to 1.8K by the end of the month. Active users saw a steady rise, starting at 9.5K and reaching 12.4K in mid-December, before ending the year at 11.6K.

Woolworths NZ had a consistent download rate throughout Q4, with minor fluctuations, peaking at around 2.1K weekly downloads in early December. Active users remained stable, averaging around 36.5K throughout the quarter.

For more in-depth insights and data, visit Sensor Tower.