Top 5 iOS Shopping Apps in Nigeria Q4 2023

The fourth quarter of 2023 saw diverse trends for the top 5 shopping apps on iOS in Nigeria. Here’s a breakdown of their performance based on data from Sensor Tower.

Jumia Online Shopping experienced a notable increase in weekly downloads, starting at 5K in late September and peaking at 10.4K in the last week of October. This upward trend was mirrored by its active users, which rose from 37.5K to a high of 48.2K in early November before settling at 35.8K by the end of December.

AliExpress - Shopping App displayed a more fluctuating pattern. Weekly downloads began at 3K and saw a slight increase to 3.5K in early November, followed by a decline to around 2.3K towards the end of December. Active users also showed variability, starting at 18.1K, peaking at 19.6K in early November, and then dropping to approximately 15.2K by December’s close.

SHEIN - Shopping Online had a significant spike in downloads mid-quarter, with weekly downloads jumping from 2.1K in late October to 5.7K in mid-November. Despite this peak, downloads decreased to 2.5K by the end of December. Active users exhibited growth over the quarter, starting at 27.1K and surging to 36.8K in mid-November, with a final count of 31.8K at year-end.

Temu: Shop Like a Billionaire showed a steady trend in downloads, starting at 2.6K in late September and maintaining around 2K to 3K throughout the quarter. Active users followed a similar steady pattern, beginning at 11.1K and increasing slightly to 12.7K by the end of December.

阿里巴巴(1688)-B2B手机拿货批发商城 had the most variable performance. Weekly downloads started at 2K, fluctuated throughout the quarter, and ended at 1.9K. Active users saw a dip from 8.7K in late September to a low of 6.8K in mid-December, before rising again to 8.9K by the end of the quarter.

For more insights into the performance of these and other apps, visit Sensor Tower.