AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Shopping Apps on iOS in Latin America
An analysis of the Q4 2023 performance of the leading shopping apps on iOS in Latin America, showcasing the trends in downloads and weekly active users.
As the year 2023 wrapped up, data from Sensor Tower provided valuable insights into the performance of top shopping applications on the iOS platform in Latin America during the fourth quarter. Here's a glance at how these apps fared in terms of downloads and user engagement.
Temu: Shop Like a Billionaire experienced a fluctuating trend in downloads, starting the quarter with approximately 337K downloads and peaking at 367K in early October before dropping to 189K in mid-December and rising again to 328K by the end of the quarter. Weekly active users for Temu showed an overall upward trend, starting at 1.34M and growing to 1.67M by the last week of December.
SHEIN - Shopping Online maintained steady download numbers throughout the quarter, beginning with 242K downloads and reaching a high of 330K in early November, followed by a decline to 190K by the year's end. The weekly active users for SHEIN started strong at 7.08M, peaked at 7.61M in late October, and eventually decreased to 6.03M.
Mercado Libre: Compras Online saw a significant rise in downloads mid-quarter with a peak of 309K in late November, contrasting with its starting point of 196K and ending at 192K. The app's weekly active users showed a rise from 6.82M to a high of 7.53M in late November, before closing the quarter at 6.88M.
Amazon Shopping downloads displayed a peak of 269K in late November, up from 118K at the beginning of the quarter, and ended slightly higher at 133K. The app's active users saw an increase from approximately 2.82M to 3.56M in late November, concluding the quarter with 3.21M weekly active users.
Shopee Brasil - Frete Zero experienced a varied download trend, starting at 158K, spiking to 178K in early November, and then decreasing to 79K by the end of December. Its weekly active users started at 3.9M, peaked at approximately 4.39M in mid-November, and ended the quarter with 4.05M.
For more detailed insights and data on app performance, Sensor Tower's platform offers in-depth analysis for these and other applications across various regions and platforms.
