AI Insights · Timothy · January 2024
Top 5 Shopping Apps on iOS in Latin America, Q4 2023
Explore the performance of the top 5 shopping apps on iOS in Latin America during Q4 2023, featuring trends in downloads and active users.
In the fourth quarter of 2023, the top five shopping apps on iOS in Latin America showed varied performance in terms of weekly downloads and active users. Here's a breakdown of how each app fared:
Temu: Shop Like a Billionaire saw its weekly downloads fluctuate throughout the quarter. Downloads peaked at approximately 416K in the last week of December, with a notable increase during the week of November 20, reaching about 398K. The app's weekly active users steadily increased from around 1.2M at the start of the quarter to nearly 1.8M by the end.
SHEIN - Shopping Online experienced a significant peak in weekly downloads at the end of October with around 318K. However, downloads saw a decline towards mid-December, dipping to about 167K before rising again to 203K in the last week of December. Active users for SHEIN started at around 6.9M and showed a general downward trend, ending the quarter at approximately 5.9M.
Mercado Libre: Compras Online had a varied download trend, with a significant rise in the week of November 20, reaching about 349K. Downloads decreased towards the end of December, settling at around 218K. Active users saw growth from approximately 6.8M at the beginning of the quarter to around 7M by the end, with a peak of about 7.6M in mid-November.
Amazon Shopping showed a consistent increase in weekly downloads, peaking at around 300K in the week of November 20. This was followed by a decrease, with downloads stabilizing at about 139K in the last week of December. The app's active users grew steadily from approximately 2.8M at the start to around 3.1M at the end of the quarter.
Shopee Brasil - Frete Zero had a mixed performance in downloads, peaking at around 193K in mid-November. However, downloads dropped to about 99K by the last week of December. Active users showed a positive trend, starting at approximately 3.8M and increasing to nearly 3.9M by the end of December, with a peak of about 4.2M in early November.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, head over to Sensor Tower's platform.
