AI Insights · Timothy · January 2024
Top 5 Shopping Apps on iOS in Italy in Q4 2023
In Q4 2023, the top shopping apps in Italy on iOS saw varying trends in downloads and active users, with [Temu: Shop Like a Billionaire](https://app.sensortower.com/overview/1641486558?country=US) leading in downloads and [SHEIN - Shopping Online](https://app.sensortower.com/overview/878577184?country=US) maintaining the highest weekly active users.
In the fourth quarter of 2023, the top shopping applications on the iOS platform in Italy exhibited diverse performance trends. According to Sensor Tower data, these apps demonstrated varying patterns in downloads and weekly active user numbers.
Temu: Shop Like a Billionaire saw a notable fluctuation in downloads. Starting the quarter with approximately 85K downloads in late September, the app peaked at around 98K in mid-October before experiencing a dip to 55K in mid-November. By the end of December, the app recovered to about 85K downloads. The weekly active users for Temu showed an upward trend, beginning at 816K and reaching a peak of 1M in late November, ending the quarter at roughly 991K.
Vinted: Sell vintage clothes had a relatively stable download trend with minor fluctuations. Downloads ranged from 23K to 49K, peaking in mid-October. The weekly active users for Vinted remained steady, starting at roughly 716K and peaking at 759K in mid-November, before settling at around 659K by the end of December.
SHEIN - Shopping Online experienced a significant drop in downloads over the quarter. Starting at 51K, downloads decreased steadily to around 21K by mid-December, before a slight rise to 34K in the last week of December. Despite this, SHEIN maintained the highest number of weekly active users among the top five apps, starting at 1.86M and ending at 1.53M.
Amazon showed a consistent increase in downloads throughout the quarter. Beginning at 22K downloads in late September, the app saw a steady rise, peaking at 43K in the last week of December. Weekly active users for Amazon also remained stable, starting at 1.08M and ending the quarter at approximately 1.10M.
Eurospin had a mixed performance in downloads. The app started strong with 43K downloads in late September, peaked at 60K in early October, and then declined to 13K by the end of December. Weekly active users followed a similar trend, starting at 63K and ending at around 62K.
These insights highlight the dynamic nature of the shopping app market in Italy. For more detailed insights and analytics, visit Sensor Tower.
