AI Insights · Timothy · January 2024
Top 5 iOS Shopping Apps in Ghana for Q4 2023
Discover the performance trends of the top 5 iOS shopping apps in Ghana during Q4 2023, including weekly downloads and active users.
During the fourth quarter of 2023, the top 5 shopping apps on the iOS platform in Ghana showcased diverse performance trends in terms of weekly downloads and active users. The data, sourced from Sensor Tower, highlights significant insights into user engagement and app popularity.
Alibaba.com witnessed a varied trend in weekly downloads, starting with approximately 3.3K in late September and experiencing a slight dip to around 2.9K by mid-October. The downloads peaked again at 3.6K in early December before tapering off to 2.7K by the end of December. Active users remained relatively stable, starting at 56.7K in late September and ending the quarter at around 57.3K, with minor fluctuations throughout the period.
Jumia Online Shopping saw a gradual increase in weekly downloads, beginning at 1.7K in late September and reaching a peak of 2.7K in late November. Despite a slight decline towards the end of December, the app maintained a steady user base. Active users showed consistent engagement, with numbers fluctuating slightly around the 20K mark, peaking at 22.1K in early November.
SHEIN - Shopping Online experienced a steady rise in weekly downloads from late September, peaking at 2.4K in mid-November before declining to 1.5K by the end of December. Active users followed a similar trend, starting at 14.4K and increasing to 17.1K by mid-November, before stabilizing around 16.5K towards the end of the quarter.
Rwazi showed a unique download pattern with a significant spike in late October, reaching approximately 13K downloads in one week. However, this was followed by a sharp decline, with downloads dropping to around 286 by the end of December. The app did not report active user data for this period.
Temu: Shop Like a Billionaire maintained a steady download rate throughout the quarter, starting at 1.1K downloads in late September and fluctuating slightly to end at 1.2K by the end of December. Active users increased consistently from 4.2K in late September to 5.6K by the end of December, indicating growing user engagement over time.
For more detailed insights and data, visit Sensor Tower.
