Top 5 Shopping Apps on iOS in Europe Q4 2023

The fourth quarter of 2023 saw distinct performance trends among the top five shopping apps on iOS in Europe. Here's a closer look at their weekly downloads and active user metrics, based on data from Sensor Tower.

Temu: Shop Like a Billionaire exhibited strong weekly downloads, peaking at approximately 1.5M in mid-October before tapering off to around 1.1M by the end of December. The app's weekly active users consistently increased, starting from 7.2M in late September and reaching nearly 10M by the end of the quarter.

Vinted: Sell vintage clothes saw a peak in weekly downloads around late October with close to 484K but experienced a decline towards the end of December, reaching around 302K. Active users showed a fluctuating yet generally downward trend, starting at 6.2M in late September and ending at approximately 5.9M by the end of December.

SHEIN - Shopping Online had a notable peak in weekly downloads at the end of October with about 497K, followed by a decline to roughly 327K by the end of December. The app's weekly active users also saw a peak at the end of October with 11.2M but decreased to approximately 8.9M by the end of the quarter.

Lidl Plus experienced a steady number of weekly downloads, peaking at around 323K in early December. However, the app's active users saw a decline towards the end of the quarter, decreasing from 3.6M in late September to about 3.3M by the end of December.

AliExpress - Shopping App showed a fluctuating download trend, with a peak of approximately 297K in early November, ending the quarter with around 185K. The app's active user base grew steadily, starting at 5M in late September and reaching nearly 5.4M by the end of December.

For more detailed insights and data, visit Sensor Tower.