AI Insights · Timothy · January 2024
Top 5 Shopping Apps on iOS in Germany Q4 2023
In Q4 2023, Germany's top 5 iOS shopping apps showed varied performance in downloads and active users. Data from Sensor Tower highlights trends for Temu, Lidl Plus, Kleinanzeigen, Amazon, and SHEIN.
In the fourth quarter of 2023, the top 5 shopping applications on the iOS platform in Germany exhibited distinct trends in downloads and weekly active users, according to data from Sensor Tower. Here's a closer look at their performance:
Temu: Shop Like a Billionaire saw a consistent download rate, starting at 214K in late September and peaking at 233K in early October. However, downloads declined to 140K by the end of December. Weekly active users for Temu increased from 1.2M to 1.5M over the quarter, with a peak of 1.6M in mid-November.
Lidl Plus experienced a significant spike in downloads, reaching 133K in early October before stabilizing around 54K by the end of December. Weekly active users showed a steady increase from 417K in late September to a peak of 511K in early December, before dropping to 459K by the end of the quarter.
Kleinanzeigen - without eBay maintained a relatively stable download rate, fluctuating between 36K and 55K throughout the quarter. Weekly active users for Kleinanzeigen started at 1.9M and peaked at 2.1M in early October, with a slight decline to 1.9M by the end of December.
Amazon showed a moderate increase in downloads, starting at 40K in late September and peaking at 68K in late November. Weekly active users saw a consistent trend, starting at 1.7M and peaking at 1.9M in late November, before slightly decreasing to 1.7M by the end of December.
SHEIN - Shopping Online had fluctuating download numbers, peaking at 60K in late October and ending the quarter at 32K. Weekly active users for SHEIN showed a declining trend, starting at 621K in late September, peaking at 698K in late October, and ending at 563K by the end of December.
For more detailed insights and analytics, visit Sensor Tower.