Top 5 Shopping Apps on iOS in Central America Q4 2023

In the fourth quarter of 2023, the top 5 shopping apps on iOS in Central America exhibited interesting patterns in user engagement and downloads. Here is a detailed look at their performance:

Temu: Shop Like a Billionaire saw fluctuations in its weekly downloads, peaking at around 352K in the last week of December. Despite a dip to approximately 165K in mid-December, the app maintained a strong presence. Weekly active users steadily increased from about 972K at the beginning of the quarter to 1.36M by the end.

SHEIN - Shopping Online experienced a varied trend in downloads, with a noticeable peak of around 117K in mid-November. Weekly active users showed a decline over the quarter, starting at over 2.1M and dropping to approximately 1.99M by the end of December.

Mercado Libre: Compras Online had a consistent increase in weekly downloads, reaching up to 85K in the final week of December. Active users also showed an upward trend, climbing from about 1.55M at the end of September to 1.71M by late December.

Amazon Shopping demonstrated a steady rise in downloads, peaking at around 72K in late November. Active users increased significantly in mid-November, reaching over 1.4M, and maintained a strong user base of around 1.37M in the last week of December.

AliExpress - Shopping App showed a mixed trend in downloads with a notable peak of about 45K in early October and another spike to nearly 38K in the last week of December. Active users increased from around 645K at the start of the quarter to 718K by the end.

These insights reflect the dynamic nature of the shopping app market in Central America. For more detailed analysis and data, visit Sensor Tower.