AI Insights · Timothy · January 2024
Top 5 iOS Shopping Apps in Brazil: Q4 2023 Performance Overview
Explore the Q4 2023 performance of the top 5 iOS shopping applications in Brazil. Discover trends in downloads and active users as we analyze the latest data from Sensor Tower.
In the fourth quarter of 2023, the shopping app landscape on the iOS platform in Brazil showcased notable trends in user engagement and app downloads. Here's a snapshot of the performance metrics for the top five shopping applications, as tracked by Sensor Tower.
Shopee Brasil - Frete Zero saw a fluctuating pattern in downloads, starting the quarter with approximately 158K downloads and ending with roughly 79K. Weekly active users began at about 3.9M and peaked at 4.4M in November, before closing the quarter with around 4M active users.
Mercado Libre: Compras Online experienced a mixed trend in downloads with a high of nearly 198K in November and ending the quarter at about 77K. The app's weekly active users showed a peak of approximately 4.5M in November, ultimately settling at around 3.9M by the end of December.
SHEIN - Shopping Online downloads displayed a downward trend, starting at about 93K and concluding the quarter with close to 57K. The app's weekly active users showed a decline from roughly 3.5M to 2.7M over the same period.
Amazon Shopping downloads peaked in November with around 166K, then dipped to approximately 45K by year-end. Weekly active users for Amazon Shopping peaked at just over 1M in November, with minor fluctuations, ending the quarter with about 892K active users.
Lastly, AliExpress Shopping App saw its downloads peak at 58K in mid-October before dropping to nearly 39K by the end of December. The app's active users reached a high of nearly 1.9M in November and ended the quarter with around 1.5M active users.
For more detailed insights and data, visit Sensor Tower, where you can find comprehensive analytics on app performance and trends.