Top 5 Shopping Apps on iOS in Brazil: Q4 2023 Performance

During the fourth quarter of 2023, the top 5 shopping apps on iOS in Brazil exhibited notable trends in weekly downloads and active users. Here’s a closer look at their performance:

Shopee Brasil - Frete Zero started the quarter with 162K downloads and saw fluctuations, peaking at 193K in mid-November. By the end of December, downloads had decreased to around 99K. Active users showed a generally upward trend, beginning at 3.8M and reaching a peak of 4.3M in mid-November, before slightly declining to 3.9M by the end of the quarter.

Mercado Libre: Compras Online experienced a surge in downloads, starting with 116K and peaking at 236K in late November. This was followed by a decline to approximately 96K by the end of December. Active users mirrored this trend, starting at 4.0M, peaking at 4.6M in late November, and ending the quarter at around 4.1M.

Magalu: compras com descontos saw a significant increase in downloads, particularly in mid-November, where it reached 271K. However, downloads dropped to around 68K by the end of December. Active users also saw growth, starting at 641K and peaking at 971K in late November, before ending the quarter at 725K.

SHEIN - Shopping Online had a consistent download rate, starting at 95K and peaking at 132K in late October. By the end of December, downloads had decreased to 65K. Active users showed a declining trend, starting at 3.4M and ending at around 2.6M.

Amazon Shopping experienced a peak in downloads in late November with 196K, starting the quarter at 56K and ending at around 49K. Active users increased from 780K at the beginning of the quarter to a peak of 1.0M in late November, before stabilizing at around 840K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analysis and further insights, visit Sensor Tower.