Top 5 Shopping Apps on iOS in Bulgaria for Q4 2023

The fourth quarter of 2023 saw notable performances from the top five shopping apps on iOS in Bulgaria. Here’s a detailed look at their download trends and weekly active users.

Temu: Shop Like a Billionaire experienced a fluctuating download trend throughout Q4. Downloads started at 7.2K in late September, dipped to 5.6K by late October, and then rose to a peak of 7.8K in the week of November 20. Weekly active users for Temu showed a consistent upward trajectory, starting at 11.6K and peaking at 18.1K in early December before tapering off to 11.3K by the end of the quarter.

SHEIN - Shopping Online exhibited steady download growth, beginning with 3.2K downloads in late September and peaking at 4.5K in mid-November. Active users for SHEIN also showcased a positive trend, starting at 47.4K and reaching a high of 57.5K by the end of December.

ABOUT YOU Online Fashion Shop saw a varied download pattern, with an initial surge to 5.5K in early October, followed by fluctuations and ending at 1.8K in the final week of December. Weekly active users increased steadily from 24.8K in late September to a peak of 32.8K by the end of October, before settling at 21.7K by the year's end.

Lidl Plus maintained a stable download rate, starting at 1.7K in late September and slightly increasing to 2.1K by the end of November. Active users for Lidl Plus followed a similar pattern, beginning at 14.9K and peaking at 16.9K in early December, before declining to 13.6K in the last week of December.

Notino: profumi e cosmetici demonstrated significant download growth, starting at 600 in late September and peaking at 4.7K in early December. Active users correspondingly increased from 2.9K to a high of 7.2K in early December, before decreasing to 3.4K by the end of the quarter.

These insights reflect the dynamic nature of the shopping app market in Bulgaria. For more detailed analysis and insights, visit Sensor Tower.