Top 5 Shopping Apps on iOS in Africa Q4 2023

In Q4 2023, the top 5 shopping apps on iOS in Africa demonstrated diverse performance metrics, according to data from Sensor Tower. Here’s a closer look at their weekly downloads and active user trends.

SHEIN - Shopping Online had a notable performance in terms of weekly downloads. Starting strong with approximately 40K downloads at the end of September, the app saw fluctuations throughout the quarter, peaking at around 44K in mid-November. Weekly active users also showed a slight increase, beginning at about 414K and reaching around 447K by the end of October before stabilizing around 394K towards the end of December.

Alibaba.com maintained a consistent download rate, starting with approximately 24K downloads and experiencing a peak of about 29K in mid-November. Active users for Alibaba.com remained relatively stable, starting at around 262K and showing a slight increase to approximately 269K by the end of December.

Amazon Shopping showed a moderate but steady download trend, starting at around 17K downloads and maintaining figures around 14K towards the end of December. Weekly active users began at approximately 525K, with a slight decrease to around 488K by the end of the quarter.

Jumia Online Shopping exhibited significant growth in weekly downloads, starting at around 10K and peaking at approximately 19K in early November. Active users also saw an increase, beginning at about 118K and reaching around 148K in early November before stabilizing at around 106K towards the end of December.

AliExpress - Shopping App experienced consistent weekly downloads, starting at around 13K and maintaining figures around 12K towards the end of December. Weekly active users remained stable, starting at approximately 106K and staying around the same figure throughout the quarter.

These insights from Sensor Tower highlight the dynamic trends of top shopping apps in Africa on the iOS platform for Q4 2023. For more detailed insights, visit Sensor Tower.