Top 5 Shopping Apps on iOS in Africa Q4 2023

In Q4 2023, the top 5 shopping applications on the iOS platform in Africa exhibited varied performance in terms of downloads, revenue, and active users. Here's a detailed look at their metrics, based on data from Sensor Tower.

Style DNA: Fashion AI Stylist saw a significant increase in weekly revenue, peaking at around $1.6K in mid-October and maintaining a steady flow of approximately $1.3K towards the end of December. Downloads surged to 3.4K in the week of October 9, followed by fluctuations, stabilizing around 2.3K by the end of the quarter. Active users showed an upward trend, starting from 383 at the beginning of October and reaching 1.4K by the end of December.

Sneakers Drops: Release＋Raffle maintained consistent weekly revenue, ranging from $118 to $199 throughout the quarter. Downloads remained stable, with a slight uptick to 442 in mid-December. Active users steadily increased from 1.9K at the beginning of October to 2.4K by the end of the quarter.

Insitu Art Room experienced modest revenue, peaking at $152 in mid-December. Downloads were minimal, starting from zero in early October and reaching a maximum of 36 in mid-December.

PS Deals showed a mixed trend in revenue, with notable peaks of $403 at the end of November and $211 in mid-December. Downloads saw a steady rise, peaking at 974 in mid-December. Active users increased from 2.7K at the end of September to 4.4K by the end of December.

Vinmeet, a newer entrant, started generating revenue in late October, peaking at $525 in the last week of December. Downloads increased from 14 in early October to 307 by the end of December.

For more detailed insights and data, visit Sensor Tower.