AI Insights · Timothy · January 2024
Top 5 iOS News Apps in New Zealand Q4 2023 Performance
Discover how the top 5 news apps on iOS performed in New Zealand during Q4 2023, including trends in downloads, revenue, and active users according to Sensor Tower data.
During the fourth quarter of 2023, the top 5 news applications on the iOS platform in New Zealand exhibited varied performance trends in terms of weekly downloads, revenue, and active users. Sensor Tower data provides the following insights:
NZ Herald News showed a consistent weekly revenue pattern, peaking at approximately $17.7K in the last week of November. Weekly downloads fluctuated, reaching a high of 663 in mid-October. The app maintained a steady number of active users, averaging around 5K throughout the quarter.
The Guardian - Live World News experienced a significant increase in weekly revenue, culminating at around $3.8K in the final week of December. Download numbers were relatively stable, with a slight uptick to 140 in early October. However, the app saw a decline in active users, from 4.2K at the start of the quarter to 3.6K by the end.
X had an uneven revenue trajectory, with notable peaks of $2.1K in early December and $2.1K again mid-December. Weekly downloads remained robust, consistently around 1.5K. The app's active user base was strong, averaging over 250K throughout the quarter.
The New York Times saw a gradual increase in revenue, peaking at $1.8K in the last week of December. Downloads remained relatively steady, with a notable increase to 249 in the final week. Active users fluctuated slightly but ended the quarter strong at over 4K.
The Economist - News, Podcasts had consistent revenue growth, reaching around $1.4K in mid-December. Downloads were stable, with minor fluctuations, peaking at 115 in late October. Active users remained steady, averaging around 450 throughout the quarter.
These trends reflect the dynamic nature of user engagement and monetization strategies for news apps. For more detailed insights and data, visit Sensor Tower.