Top 5 iOS Navigation Apps in the UK: Q4 2023 Performance

In the fourth quarter of 2023, the top five iOS navigation apps in the United Kingdom demonstrated varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance:

OS Maps: Walk, Hike, Run, Bike from Ordnance Survey experienced notable fluctuations in revenue. Starting strong at approximately $112K in late September, the app saw a gradual decline, reaching a low of about $48K in mid-December before rebounding to roughly $81K at the end of the quarter. Weekly downloads were relatively stable, hovering around 5K initially, but saw a peak of 7.2K in the final week of December. Active users remained steady, averaging around 25K, with a slight dip to 20K mid-December and a peak of 26K in the last week of the year.

TomTom GO Navigation from TomTom maintained a consistent revenue stream, starting at around $35K in late September and ending at approximately $32K in the final week of December. The app's weekly downloads fluctuated, starting at 3.8K and decreasing to 2.3K in early December before a slight increase to 2.3K by the end of the month. Active users saw a peak of 18.8K in mid-November, with a slight decline to 15.4K by the end of the quarter.

Circuit Route Planner by Circuit Routing showed a steady increase in revenue, peaking at around $17K in late November and mid-December. Downloads, however, saw a decreasing trend from 1.3K in early October to 514 by the end of December. Active users peaked at 3.5K in mid-November, gradually declining to 2.1K by the end of the year.

Geocaching® from Groundspeak Inc. experienced varied revenue trends, starting at approximately $13K in late September, peaking at $18.5K in the last week of December. Downloads fluctuated, with a high of 3.4K in early November and a low of 957 in early December. Active users peaked at 10.3K in mid-October, ending the quarter at 7.7K.

DelM8 UK Address Finder from Delmate LTD saw a steady revenue increase, peaking at around $10.9K in late November. Downloads were stable, averaging around 300 per week, with a peak of 431 in late November and a low of 135 in the last week of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.