Top 5 Lifestyle Apps on iOS in Ghana: Q4 2023 Performance

The fourth quarter of 2023 saw notable activity among the top 5 lifestyle applications on the iOS platform in Ghana. Below is a detailed look at the performance of these apps, based on data from Sensor Tower.

Pinterest showed a consistent increase in weekly downloads, starting at around 3.4K in late September and peaking at 4.2K in early December. The app maintained a steady number of active users, fluctuating slightly but averaging around 336K to 345K throughout the quarter.

Glovo: Food Delivery and more experienced a gradual increase in weekly downloads, starting at 1.9K in late September and reaching 2.5K by the end of December. The app's weekly active users also saw an upward trend, growing from approximately 26K to nearly 30K over the same period.

Tinder Dating App: Chat & Date had a varied performance in terms of weekly revenue, peaking at $801 in late October and settling around $522 by the end of December. Weekly downloads fluctuated between 1.4K and 2K, while active users hovered around 38K, with slight dips and rises throughout the quarter.

Make Money - Earn Easy Cash saw a peak in weekly downloads at 2.7K in late October, followed by a decline to around 743 by the end of December. The app's active user base mirrored this trend, peaking at 2.6K in late October and dropping to approximately 1K by the end of the quarter.

Badoo: Dating. Chat. Friends maintained relatively stable weekly downloads, ranging from 1.1K to 1.3K throughout the quarter. The app’s weekly revenue was modest, averaging around $100, with active users consistently around 35K, showing minor fluctuations.

These insights offer a glimpse into the performance trends of leading lifestyle apps in Ghana. For more detailed analytics and insights, visit Sensor Tower.