Top 5 iOS Lifestyle Apps in Africa Q4 2023

During the fourth quarter of 2023, the top 5 iOS lifestyle apps in Africa showed varied performance in terms of weekly downloads, revenue, and active users. Here are the insights from Sensor Tower.

Pinterest saw consistent weekly downloads, starting at approximately 35.2K and ending the quarter at 38.1K. The app maintained a stable number of weekly active users, hovering around the 2.5M mark throughout the quarter.

Tinder Dating App: Chat & Date experienced a dip in weekly revenue, starting at about $35.7K and ending at $29.7K. Weekly downloads fluctuated slightly, beginning at 15.9K and closing at 14.6K. Active users showed some growth, increasing from 264.8K to 275.4K by the end of the quarter.

Glovo: Food Delivery and more exhibited a steady increase in weekly downloads, from 10.3K to 13.5K. Active users also rose, starting at 80K and reaching 93.5K by the end of December.

NGL: ask me anything had a moderate increase in weekly revenue, peaking at $2.3K in late November. Downloads showed a significant rise, starting at 5.9K and surging to 25.8K by the end of the quarter. Active users followed a similar upward trend, growing from 29.4K to 57.4K.

Bumble Dating App: Meet & Date saw a slight decline in weekly revenue, starting at $20.3K and ending at $18.5K. Downloads were relatively stable with a peak of 15K in late October and closing the quarter at 8.2K. Active users maintained a steady increase, reaching 112.6K by the end of December.

These insights highlight the dynamic nature of the lifestyle app market in Africa. For more detailed analytics and insights, visit Sensor Tower.