Top 5 iOS Lifestyle Apps in Nigeria Q4 2023 Performance

Throughout the fourth quarter of 2023, the top 5 lifestyle apps on iOS in Nigeria exhibited varied performance trends in terms of weekly downloads, revenue, and active users. Here is a closer look at the data provided by Sensor Tower.

Tinder Dating App: Chat & Date saw a notable peak in weekly revenue around mid-October, reaching approximately $4K. The downloads fluctuated, peaking at 6.9K in the week of November 20, while active users saw an overall increase, starting at 130K in late September and reaching 143K by mid-December.

Bumble Dating App: Meet & Date experienced a significant spike in downloads in the week of October 23, with approximately 9.5K. Revenue trends remained fairly steady with minor fluctuations, peaking at around $2.6K in early November. Active users grew from 38.7K in late September to 44.1K by the end of December.

Badoo: Dating. Chat. Friends maintained a consistent performance throughout the quarter. Weekly revenue varied slightly, peaking at $759 in late November. Downloads hovered around the 2K mark, while active users remained stable, starting at 61.8K and ending at 63.4K.

AfroIntroductions: Afro Dating showed a gradual increase in downloads early in the quarter, peaking at 1K in the week of October 23. Revenue saw a significant rise towards the end of the quarter, reaching $511 in the final week of December.

Muzz: Muslim Marriage & Social had a steady performance with minor fluctuations in weekly revenue, peaking at $196 in early October. Downloads were highest at 1.2K in the last week of September. Active users remained relatively stable, starting at 3.3K and ending at 3K.

For more detailed insights and data, visit Sensor Tower.