Top 5 Lifestyle Apps on iOS in Ghana: Q4 2023

In Q4 2023, the top 5 lifestyle applications on the iOS platform in Ghana exhibited diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at each app's performance.

Tinder Dating App: Chat & Date observed fluctuations in weekly revenue, peaking at around $801 in late October and then stabilizing towards the end of the quarter. Weekly downloads showed a slight decline from 1.9K at the beginning of the quarter to approximately 1.7K in the final week of December. Active users remained relatively stable, hovering around 38K throughout the quarter.

Bumble Dating App: Meet & Date experienced a notable spike in weekly revenue, reaching $580 in late October and maintaining an average of $389 by mid-December. Downloads saw a significant increase, with a peak of 1.6K in late October, before settling at around 922 in the last week of December. Active users consistently grew from 9.4K at the start to 10.6K by the end of the quarter.

Badoo: Dating. Chat. Friends had a moderate but steady performance in weekly revenue, ranging between $83 and $128 throughout the quarter. Weekly downloads remained relatively constant, averaging around 1.2K. Active users stayed stable, with slight fluctuations, maintaining an average of 35K users.

ThemeMe: Top Widgets & Themes showed a varied revenue trend, peaking at $115 in early November and dropping to $37 by mid-December. Downloads peaked at 2K in early November but dropped to around 181 by the end of December. Active users increased significantly from 1.9K at the start to 4.4K in early November, before declining to about 2.8K by the end of the quarter.

Aero-live, a newcomer, exhibited a promising start with its weekly revenue increasing from $25 in early November to $109 by mid-December. Downloads saw a peak of 2.6K in mid-November but decreased to 449 by the end of December.

These insights are derived from Sensor Tower's data. For more detailed analytics and insights, visit Sensor Tower.