Q4 2023 Performance of Top Lifestyle Apps on iOS in Australia

As the year 2023 wrapped up, the lifestyle category on the iOS platform witnessed varying performance among its leading applications in Australia. Sensor Tower's data offers a glimpse into the trends of these popular apps during the fourth quarter.

Tinder: Chat, Dating & Friends maintained its popularity with revenue peaking at approximately $636K in the final week of October and downloads reaching nearly 8.6K in the last week of December. The app's weekly active users saw an uptrend, with a significant increase to nearly 693K by the end of December.

Bumble: Dating & Friends App also showed a steady performance, with revenue reaching around $190K in the first week of December and downloads hitting over 7.2K in the last week. The app's weekly active users fluctuated but concluded the quarter with an uptick, reporting close to 186K active users.

Hinge Dating App: Match & Date saw its highest revenue of approximately $145K in the first week of December and downloads at 8.9K in the last week of September. The app's weekly active users remained relatively stable, ending the quarter with nearly 173K.

Feeld: Meet Couples & Singles experienced more modest numbers, with revenue around $35.7K in the last week of November and downloads peaking at over 1K in mid-November. The weekly active users for Feeld showed a slight increase, reaching 19K by the end of December.

Once: The Love Match Maker had a progressive quarter with revenue growing to about $34.6K by the end of December. Its downloads saw a significant rise, with over 3.4K in the last week of December, and the weekly active users more than doubled, reaching over 2.1K in the same period.

The data from Sensor Tower provides valuable insights into the performance of these lifestyle applications, and more detailed analysis can be found on their platform.