Top 5 Insurance Apps on iOS in Oceania: Q4 2023

In Q4 2023, the top 5 insurance apps on iOS in Oceania demonstrated notable trends in weekly downloads and active users. The data, sourced from Sensor Tower, provides a clear picture of their performance throughout the quarter.

My Medibank saw a consistent increase in weekly downloads, peaking at 5.6K in mid-October before gradually declining to 2.5K by the end of December. Active users followed a similar trajectory, starting at 9.6K in late September and reaching a high of 12.2K in mid-October, before decreasing to 8.8K in the final week of December.

The AAMI App experienced fluctuations in downloads, with a significant spike to 6.6K in mid-October and another peak of 5.1K in mid-December. Active users showed steady growth, starting at 57.7K in late September and ending at 64.9K in the last week of December.

My NRMA had a varied download pattern, with notable peaks at 5.6K in early October and 4.3K in mid-December. Active users fluctuated, starting at 7.7K in late September, peaking at 9.8K in early October, and ending at 7.6K by the end of December.

nib Health maintained a relatively stable download rate, with weekly numbers ranging from 1.4K to 2.3K. Active users remained consistent, starting at 21.5K in late September and slightly decreasing to 20K by the end of December.

The Suncorp Insurance App showed significant growth in downloads, particularly in the latter half of the quarter, peaking at 5.2K in mid-December. Unfortunately, active user data was not available for this app.

For more insights and detailed analysis, visit Sensor Tower.