Top 5 Finance Apps on iOS in South America Q4 2023

In Q4 2023, the performance of the top five finance apps on iOS in South America showcased a mix of growth and stability across various metrics. Here's a detailed look at their performance based on data from Sensor Tower.

Nubank: Conta, Cartão e mais experienced strong weekly downloads, peaking at around 233K in early October. Despite fluctuations, downloads remained robust throughout the quarter, ending with approximately 131K in the last week of December. Active users also showed a positive trend, starting at 9.5M and peaking at around 10.5M in early December.

Mercado Pago: cuenta digital maintained a steady download rate, starting at 88K and reaching up to 111K by mid-December. The app's active user base remained stable, fluctuating between 3.4M and 3.6M throughout the quarter.

FGTS saw significant growth in weekly downloads, with a notable peak at 108K in mid-November. Active users showed a consistent increase, starting at 431K and reaching up to 506K in early November, before stabilizing around 460K by the end of December.

SerasaConsumidor demonstrated a steady increase in weekly revenue, peaking at approximately $42K in early December. Downloads saw significant spikes, particularly in early November with 106K downloads. Active users fluctuated around 600K, peaking at 650K in early December.

PicPay: Conta, Cartão e Pix showed a consistent download trend, peaking at 77K in early December. Active users remained relatively stable, starting at 1.8M and ending the quarter with approximately 1.6M.

For more detailed insights and data, visit Sensor Tower.