Top 5 Finance Apps on iOS in Latin America Q4 2023

The fourth quarter of 2023 saw notable activity among the top finance apps on iOS in Latin America. Here’s a detailed look at the performance trends of the leading apps in this category:

Nubank: Conta, Cartão e mais experienced fluctuations in weekly downloads, starting with approximately 204K in late September and peaking at around 255K in early October. However, the downloads saw a dip towards the end of the year, closing at about 167K. The app maintained a robust user base, with weekly active users starting at 9.9M and reaching a high of 11M in early December.

The Mercado Pago: cuenta digital app demonstrated a steady increase in weekly downloads, beginning at 115K and peaking at around 151K in mid-November. The active users also showed a positive trend, starting at 3.9M and maintaining around 4.2M towards the end of the quarter.

FGTS saw a significant jump in weekly downloads, particularly in mid-October with 85K downloads, and another peak of 104K in early December. Active users for FGTS showed a consistent upward trend, starting at 431K in late September and peaking at 506K in early November.

SerasaConsumidor showed a notable performance in terms of weekly revenue, peaking at approximately $42K in early December. The app also saw a substantial increase in downloads in early November with 106K, and another peak of 105K in early December. Active users demonstrated a steady increase, peaking at 650K in early December.

Lastly, PicPay: Conta, Cartão e Pix had consistent weekly downloads, starting at 77K in late September and peaking at around 77K in early December. Active users showed minor fluctuations, starting at 1.78M in early October and slightly decreasing to 1.61M by the end of December.

These insights are based on data from Sensor Tower, providing a comprehensive overview of the performance trends of the top finance apps in Latin America on the iOS platform during Q4 2023. For more detailed insights, visit Sensor Tower.