Top 5 Finance Apps on iOS in Kenya Q4 2023

In Q4 2023, the finance app landscape on iOS in Kenya saw notable trends in downloads and active users. Here's an overview of the top 5 finance apps based on their performance metrics.

M-PESA from Safaricom Limited showed a steady increase in weekly downloads, starting with 1.6K in late September and peaking at 2.9K by the end of October. The app maintained a strong presence with weekly active users ranging from 107.9K in early October to a high of 130.8K in mid-December.

PayPal - Send, Shop, Manage by PayPal, Inc. experienced consistent weekly downloads, starting at 714 in late September and gradually increasing to 865 by the end of December. The active user base also showed growth, starting from 2.4K in late September and reaching 2.9K by the end of December.

Equity Mobile from Equity Group Holding saw a steady performance in downloads, starting at 632 in late September and reaching a high of 734 in mid-December. Although active user data was not available, the download trends indicate a stable user interest.

Binance: Buy Bitcoin & Crypto by Binance Switzerland AG had a consistent download rate, starting at 417 in late September and peaking at 602 in mid-December. The active user base showed a positive trend, starting from 11.2K in late September and reaching 12.2K in mid-December.

WAAFI APP from Salaam African Bank displayed varied weekly downloads, starting at 346 in late September and peaking at 701 in early November. This app maintained user interest with fluctuations in download numbers throughout the quarter.

This data, sourced from Sensor Tower, provides a comprehensive look at the performance trends of these top finance apps in Kenya. For more detailed insights, visit Sensor Tower.