Top 5 Finance Apps on iOS in Colombia - Q4 2023

During the fourth quarter of 2023, the top 5 finance apps on the iOS platform in Colombia showcased varying trends in downloads and active users. Below is a detailed overview of their performance, based on data from Sensor Tower.

Nequi Colombia saw fluctuations in weekly downloads, with a peak of around 40.5K in the week of December 4. The app's active users experienced a slight decline from 333.9K at the end of September to 319.9K by the end of December.

Davivienda experienced a significant increase in downloads, particularly in November, peaking at approximately 55.2K during the week of November 20. Active users also saw a substantial rise, starting from 4.3K in late September and reaching around 76.2K by the end of December.

Bancolombia Personas maintained a steady download rate throughout the quarter, with a notable increase in the last week of December, reaching around 13.4K. The active user base remained relatively stable, averaging around 440K, with a slight dip to 428.8K in the final week of December.

DaviPlata showed consistent weekly downloads, peaking at 12.8K in early December. The active users saw a rise from 44.3K at the end of September to approximately 53.5K by mid-December, before slightly decreasing to 43.3K by the end of the quarter.

Addi Shop had a steady increase in downloads, with a peak of around 9.6K in the week of November 20. Active users grew from 71.5K at the end of September to approximately 85.6K by mid-December, ending the quarter at around 84.2K.

These insights highlight the dynamic nature of the finance app market in Colombia. For more detailed information and further insights, visit Sensor Tower.