AI Insights · Timothy · January 2024
Top 5 Finance Apps on iOS in Central America Q4 2023
In Q4 2023, finance apps in Central America saw varying trends in downloads and active users. Discover the performance of BBVA México, Banco del Bienestar Movil, Nubank, Mercado Pago, and CFE Contigo.
Throughout Q4 2023, the top finance applications on iOS in Central America showed dynamic patterns in terms of downloads and active user engagement. Below is an overview of the performance of the leading apps, based on data from Sensor Tower.
BBVA México experienced a consistent trend in weekly downloads, with a notable peak of approximately 51K downloads in the week of November 20. Active users fluctuated slightly, peaking at around 1.3M in mid-November before dipping to 1.2M by the end of December.
Banco del Bienestar Movil saw a significant rise in weekly downloads, reaching over 53K in the week of December 11. Active users grew steadily throughout the quarter, starting at 310K and reaching around 419K by the last week of December.
Nubank: Conta, Cartão e mais showed an upward trend in weekly downloads, peaking at approximately 41K in early November. Active users saw a consistent increase, rising from 425K at the beginning of the quarter to nearly 519K by the end of December.
Mercado Pago: cuenta digital maintained steady weekly downloads, with a high of around 35K in mid-November. The app's active users increased significantly, peaking at approximately 629K in mid-November before stabilizing around 548K by the end of December.
CFE Contigo had consistent weekly downloads, with a peak of about 23K in early December. Active users showed a gradual increase, starting at 119K and reaching around 124K by the end of the quarter.
For more detailed insights and trends, visit Sensor Tower.
