Top 5 Finance Apps on iOS in Brazil Q4 2023

During the 4th quarter of 2023, the leading finance apps on iOS in Brazil showcased diverse performance metrics in terms of downloads and active users, as per data from Sensor Tower.

Nubank: Conta, Cartão e mais experienced significant fluctuations in weekly downloads, peaking at around 229K in early October and dipping to approximately 99K by the end of the month. Active users also saw a general upward trend, starting from 9.4M and reaching up to 10.4M in early December before slightly decreasing to 9.6M by the end of the quarter.

FGTS had steady downloads throughout the quarter, with a notable increase to 108K in mid-November. Active users saw a similar pattern, increasing from 431K in late September to a peak of 507K in early November, before stabilizing around 460K by the end of December.

SerasaConsumidor reported consistent weekly revenue, averaging around $40K throughout the quarter. Downloads peaked at 106K in mid-November, while active users saw a steady climb, reaching up to 653K in early November before settling around 556K by the end of the quarter.

PicPay: Conta, Cartão e Pix maintained a stable download rate, with weekly numbers fluctuating between 50K and 77K. Active users showed slight variations, peaking at 1.8M in early October and ending the quarter at around 1.6M.

Finally, Mercado Pago: cuenta digital saw a consistent increase in active users, starting from 992K in late September and reaching 1.2M by the end of December. Downloads were relatively stable, with a notable peak of 82K in late November.

For more detailed insights and data, visit Sensor Tower.