Top 5 Education Apps on iOS in Mexico - Q4 2023

In Q4 2023, the top 5 education apps on iOS in Mexico demonstrated notable trends in weekly downloads, revenue, and active users. Here’s a detailed examination of their performance, based on data from Sensor Tower.

Duolingo - Language Lessons saw a significant peak in weekly revenue, hitting approximately $113K in the final week of December. Weekly downloads fluctuated throughout the quarter, reaching a low of around 17.8K in late October and peaking at 25.6K in the last week of December. Active users remained relatively stable, with numbers around 493K at the start of the quarter and ending at approximately 513K.

Google Classroom had notable weekly download trends, starting with 27K in late September and gradually declining to around 10.9K by the end of December. Active users experienced a substantial drop from over 2M at the beginning of the quarter to around 479K in the final week of December.

Headway: Daily Book Summaries maintained steady weekly revenue, peaking at nearly $26K in the last week of December. Weekly downloads showed an upward trend, hitting a high of 24.3K in the final week. Active users also increased, starting from 51.8K in late September and reaching approximately 96.5K by the end of December.

Toca Boca World experienced a notable increase in weekly revenue, reaching about $68.3K in the final week of December. Weekly downloads peaked at 22K in the last week, up from around 8.8K at the start of the quarter. Active users showed a steady rise, moving from around 109K to approximately 131K by the end of December.

Photomath saw its weekly revenue decline over the quarter, starting at around $6.7K in late September and dropping to about $1.9K by the end of December. Weekly downloads also decreased, from 15.6K at the start to just 2.5K in the final week. Active users followed a similar trend, declining from approximately 215K to about 43K.

These insights provide a snapshot of the top education apps' performance in Mexico for Q4 2023. For more detailed analytics and insights, visit Sensor Tower.