AI Insights · Timothy · January 2024
Top 5 Dating Apps on iOS in Kenya Q4 2023
Explore the performance trends of the top 5 dating apps on the iOS platform in Kenya during Q4 2023, including Tinder, Bumble, OkCupid, Muzz, and Badoo.
During the fourth quarter of 2023, the top 5 dating apps on iOS in Kenya showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a detailed look at each app’s performance based on Sensor Tower data.
Tinder Dating App: Chat & Date from Tinder Inc. saw a consistent weekly revenue, peaking at around $2.3K in the first week of October and maintaining an average close to $2K throughout the quarter. Weekly downloads fluctuated slightly, stabilizing around 500 to 600 downloads per week. Active users remained relatively stable, with a notable peak of 10K in the week of December 18.
Bumble Dating App: Meet & Date by Bumble Holding Limited experienced a steady weekly revenue, averaging around $1.4K to $1.6K, with a high of $1.6K in the final week of December. Downloads varied, reaching a peak of 560 in the first week of November. Active users showed a gradual increase, reaching 6.7K in the last week of December.
OkCupid Dating: Date Singles from OkCupid had a more volatile performance in terms of revenue, with highs of $354 in the last week of November and lows of $104 in mid-December. Downloads were generally stable, peaking at 372 in the final week of December. Active users saw an upward trend, peaking at 4.3K in the last week of December.
Muzz: Muslim Marriage & Social by MUZZ LTD had modest weekly revenue, consistently around $200, with a peak of $278 in mid-November. Downloads reached their highest at 364 in mid-November but generally stayed around 100 to 200. Active users peaked at 1.6K in late November, showing a decline towards the end of the quarter.
Badoo: Dating. Chat. Friends from Badoo Software Ltd had a stable revenue, hovering around $120 to $140, with a peak of $178 in late November. Downloads were relatively consistent, staying around 150 to 200 per week. Active users remained stable throughout the quarter, peaking at 5.3K in the last week of December.
These insights provide a snapshot of the dating app landscape in Kenya for Q4 2023. For more detailed insights and data, visit Sensor Tower.
