AI Insights · Timothy · January 2024
Top 5 iOS Dating Apps in Nigeria for Q4 2023
Discover the performance trends of the top 5 iOS dating apps in Nigeria during Q4 2023, based on data from Sensor Tower.
In the fourth quarter of 2023, Nigeria's iOS dating app market showcased varying trends across the top five applications. Here’s a detailed look at their performance, based on data from Sensor Tower.
Tinder Dating App: Chat & Date experienced a dynamic quarter. Weekly revenue saw fluctuations, peaking at approximately $4K in mid-October and ending the quarter around $3K. Downloads peaked at 6.9K in the week of November 20, with a noticeable dip to about 4.2K in early December. Active users ranged from 130K to 147K throughout the quarter, hitting the highest in late November.
Bumble Dating App: Meet & Date showed a consistent performance in revenue, with weekly earnings hovering around $2K to $2.6K. Downloads saw a significant spike to 9.5K in late October, before stabilizing between 2.6K and 4.1K in the subsequent weeks. Active users increased steadily, reaching 44K by the end of December.
Badoo: Dating. Chat. Friends maintained steady weekly revenue, averaging around $500 to $750. Downloads remained relatively stable, fluctuating between 1.9K and 2.4K. Active user counts showed a slight increase, moving from 61K to 63K over the quarter.
Trueflutter: African Dating had a varied quarter in terms of revenue, peaking at $557 in early October and maintaining figures around $400 to $500 towards the end. Downloads were relatively lower, with the highest being 877 in mid-December. The app did not report active user data.
Rhema saw modest revenue figures, fluctuating between $300 and $590, with a notable peak in early October. Downloads were minimal, starting strong at 1.4K in late September but dropping sharply to single digits by the end of the quarter. Active user data was not available for this app.
For a deeper dive into these trends and more insights, visit Sensor Tower.