AI Insights · Timothy · January 2024
Top 5 Apparel Apps on iOS in South Africa Q4 2023
In Q4 2023, the performance of leading apparel apps on iOS in South Africa showcased varied trends in weekly downloads and active users. Discover the detailed insights from Sensor Tower.
Throughout Q4 2023, the top five apparel apps on iOS in South Africa demonstrated a range of performance trends in downloads and active users. Below is a detailed look at each app's performance, based on data from Sensor Tower.
SHEIN - Shopping Online had a dynamic quarter in terms of weekly downloads, peaking at around 26K in the week of October 30. The app saw a decline towards the end of the quarter, with downloads dropping to 10.1K by mid-December. Active users for SHEIN also fluctuated, starting the quarter at approximately 178K and reaching a peak of 209K at the end of October, before settling around 176K by the end of December.
MyRunway SA Fashion Shopping experienced varied weekly download numbers throughout the quarter. Downloads spiked to about 7.5K in the week of November 20 but then dipped to approximately 1.7K by the end of December. Active user data for MyRunway was not provided.
FARFETCH - Shop Luxury Fashion saw its highest weekly downloads of 5.8K in early November. However, the numbers fluctuated, ending the quarter with around 2.6K downloads in the last week of December. Active users for FARFETCH increased from around 4.1K at the start of the quarter to a peak of 7.1K in mid-November, before settling at approximately 4.5K by the end of December.
Nike: Shoes, Apparel, Stories had a steady increase in weekly downloads, reaching a peak of 3.6K in the week of November 20. The app maintained consistent download numbers, ending the quarter with about 2.8K downloads. Active users saw a gradual rise from around 22.3K in late September to a peak of 27.1K by mid-December, finishing the quarter at approximately 26.6K.
adidas: Shop Shoes & Clothing showed a significant increase in weekly downloads, peaking at about 4K in the week of November 20. Despite some fluctuations, the app managed to end the quarter with around 2.2K downloads. Active users for adidas also saw growth, starting at 6.4K in late September and peaking at 11K in the week of November 20, before stabilizing at approximately 9.3K by the end of December.
For more detailed insights and data, visit Sensor Tower.
