Top 5 iOS Apparel Apps in Uruguay Q4 2023

During the fourth quarter of 2023, the top 5 apparel apps on iOS in Uruguay showed varied performance in terms of downloads and weekly active users. Below, we dive into the specifics of each app's metrics.

SHEIN - Shopping Online had a dynamic quarter. Downloads fluctuated, peaking at 1.2K in the week of October 30 and dipping to 744 in the week of December 18. Weekly active users also showed some variation, starting at 16.8K in late September and ending at 18K by the end of December.

ZARA experienced a significant spike in downloads, particularly in the week of November 20, reaching 1.3K. This was followed by a high of 1.1K in the last week of December. Weekly active users saw a peak of 3.7K in the week of November 20, and the quarter closed with 3.3K active users.

FARFETCH - Shop Luxury Fashion had a notable decrease in downloads, starting at 787 in early October and declining to 75 by mid-December. Weekly active users followed a similar trend, beginning at 913 and dropping to 357 by the end of December.

CIDER - Clothing & Fashion maintained a relatively stable performance. Downloads ranged from a high of 106 in late September to a low of 65 in early December. Weekly active users remained consistent, hovering around 260 throughout the quarter.

BERSHKA showed a gradual increase in both downloads and weekly active users. Downloads peaked at 90 in the last week of December, while weekly active users reached a high of 235 in the same period.

For more detailed insights and data, visit Sensor Tower.