Apparel App Performance in Q4 2023: iOS Trends in the US

As we wrap up the fourth quarter of 2023, Sensor Tower has provided valuable insights into the performance of the top apparel applications on the iOS platform in the United States. Here's a look at how these apps have performed in terms of downloads and active users.

SHEIN - Shopping Online saw its downloads start at 407K in the last week of September and gradually decrease to 327K by the end of December. The weekly active users followed a similar downward trend, starting at nearly 14M and dropping to 11.7M.

Nike: Shoes, Apparel, Stories experienced fluctuating download numbers, peaking at 260K in the week of November 20th and ending the quarter with 185K. Active users spiked to 5M in the third week of November, with the quarter ending at 2.7M active users.

GOAT – Sneakers & Apparel showed an upward trajectory in downloads, starting at 62K and reaching 143K by the year's end. Weekly active users also increased, from 1.6M in late September to 1.8M in the last week of December.

DICK’S Sporting Goods had a notable spike in downloads to 395K during the last week of November, with downloads at the end of December at 55K. Active users saw a significant increase to 488K during the same November spike, ending the quarter at 324K.

Lastly, lululemon downloads peaked in the third week of November at 180K, with a notable increase to 103K in the final week of December. Active users grew from around 127K at the start of the quarter to 224K by the end of it.

For more detailed insights and data, Sensor Tower's platform offers an in-depth analysis of app performance across various metrics and regions.