Top 5 Apparel Apps on iOS in Turkey for Q4 2023

The fourth quarter of 2023 saw significant activity in the iOS apparel app market in Turkey. Here's a closer look at the performance of the top 5 apps, based on data from Sensor Tower.

Trendyol: Fashion & Trends experienced a fluctuation in downloads, starting at around 78K in late September and peaking at approximately 106K in early November. Weekly active users showed a slight decline overall, from about 5.5M to 5.3M by the end of December.

ZARA saw a notable spike in downloads mid-quarter, with a significant increase to 216K in the week of November 20. Active users followed a similar trend, rising from around 106K in late September to a peak of 309K in the same week, before settling at 113K by the end of December.

DeFacto - Clothing & Shopping had a strong start, with downloads peaking at 49K in early October. However, there was a gradual decline towards the end of the quarter, ending at about 24K in the last week of December. Active users also decreased from 87K to around 99K over the same period.

PULL&BEAR had a significant increase in downloads in the week of November 20, reaching around 112K. Active users also grew during this period, peaking at 66K before decreasing to around 33K by the end of December.

H&M - we love fashion saw its downloads peak at 46K in the week of November 20, followed by a decline to 12K by the end of December. The active user base grew from 222K in late September to a high of 347K in late November, before settling at 223K.

For more detailed insights and trends, visit Sensor Tower.