Top 5 Apparel Apps on iOS in Tunisia: Q4 2023 Performance

In Q4 2023, the top 5 apparel apps on the iOS platform in Tunisia exhibited diverse performance trends. This report, based on data from Sensor Tower, highlights the weekly downloads and active user metrics for these apps.

SHEIN - Shopping Online showed a fluctuating trend in weekly downloads, starting at 1.2K in late September and peaking at 1.6K in mid-November. The app maintained a steady active user base, ranging from approximately 10K to 12K throughout the quarter.

FARFETCH - Shop Luxury Fashion experienced a notable increase in weekly downloads, particularly in early November, reaching 885. Active users also saw a rise, peaking at around 1K in mid-November before declining to 646 by the end of December.

ZARA had a significant spike in weekly downloads in late November, hitting 1.9K. Active users mirrored this trend, with a peak of 4.6K in the same period. However, both downloads and active users saw a decline towards the end of the quarter.

BERSHKA also saw a surge in weekly downloads in mid-November, reaching 846. Active users peaked at 1.8K during this period. Following this, both metrics saw a gradual decline, ending the quarter on a lower note.

PULL&BEAR experienced an increase in weekly downloads and active users in mid-November, with downloads peaking at 757 and active users at 1K. Similar to other apps, the numbers declined towards the end of December.

For more detailed insights and analyses, visit Sensor Tower.