Top 5 Apparel Apps on iOS in El Salvador Q4 2023

During the fourth quarter of 2023, the top 5 apparel apps on iOS in El Salvador showcased varied performance metrics in terms of downloads and weekly active users. Here’s a detailed look at their trends:

SHEIN - Shopping Online saw a fluctuating download trend, starting at 1.8K and peaking at 2.2K in the week of October 30. By the end of December, downloads decreased to 1.7K. Weekly active users for SHEIN remained robust, beginning at 31.5K and peaking at 35.3K in the final week.

FARFETCH - Shop Luxury Fashion experienced a mixed download pattern. Downloads initially dropped from 245 to 75 but saw a resurgence to 316 in early November. The quarter ended with downloads at 155. Weekly active users mirrored this pattern, starting at 385 and peaking at 556 in early November before stabilizing at 361 by the end of December.

ZARA showed a steady rise in downloads, notably spiking to 299 in early December before settling at 162. The active users for ZARA followed a similar upward trajectory, beginning at 722 and reaching a high of 1K in the first week of December, before concluding the quarter at 735.

Gymshark: Shop Gym Clothes had a significant increase in downloads mid-quarter, peaking at 234 in mid-November. However, by the end of December, downloads had decreased to 68. Weekly active users increased from 197 to a peak of 409 in mid-November, stabilizing at 282 by the end of the quarter.

Forever 21 exhibited a steady download rate, with a notable peak of 95 in late November, ending the quarter at 79. Active users saw a gradual increase from 257 to a peak of 279 in late November, before ending December at 246.

These insights, sourced from Sensor Tower, highlight the dynamic performance of these leading apparel apps in El Salvador. For more detailed analytics, visit Sensor Tower.