Top 5 Apparel Apps on iOS in South America Q4 2023

In the fourth quarter of 2023, the top five apparel applications on the iOS platform in South America exhibited dynamic trends in downloads and active users, according to data from Sensor Tower.

SHEIN - Shopping Online showed a notable increase in weekly downloads, peaking at approximately 193K in late October before gradually declining to around 104K by the end of December. Active users started at 4.5M in late September, reaching a peak of nearly 4.9M by the end of October, and then gradually decreased to about 3.6M by the end of the year.

Lojas Renner - Comprar Roupas experienced a steady increase in weekly downloads, starting at 18K and peaking at 47K in mid-November. Active users also saw growth, beginning at 184K in late September and peaking at 280K in mid-November before settling at around 203K by the end of December.

Nike saw a significant spike in weekly downloads at the beginning of December, reaching 125K, followed by a decline to approximately 45K by the end of the month. Active users increased from 29K in late November to a high of 151K in mid-December, ending the quarter at around 138K.

adidas: Shop Shoes & Clothing experienced a consistent increase in downloads, peaking at 51K in late November. Active users saw a similar trend, starting at 169K in late September and peaking at 260K in late November, before stabilizing at around 190K by the end of December.

C&A: Moda Masculina e Feminina showed a steady increase in weekly downloads, peaking at 33K in late November. Active users followed a similar trend, starting at 52K in late September and peaking at 92K in late November, before ending the quarter at around 68K.

For more detailed insights and analysis, visit Sensor Tower.